Krispy Kreme Fundraising: Warm Sweet Profits
When thinking about fundraising, non-profit groups don’t typically think of their morning doughnuts as a way to raise money, but Krispy Kreme fundraising could change their minds.
Krispy Kreme is an international chain of doughnut stores, renowned for serving their doughnuts warm and by the viewing area in the stores that allows patrons to watch the doughnut making process. Founded in Kentucky in the 1930’s, Krispy Kreme stores mainly sprang up in the southeastern US, but expanded nationally in the 1960’s.
In addition to selling their prized fare, Krispy Kreme offers schools, churches, sports teams and other non-profit organizations four ways to raise money.
1. Through traditional doughnut sales, Krispy Kreme offers their doughnuts at a reduced price to non-profits, which can then resell them at the regular retail price.
2. For those who want a little more, customers can purchase doughnut certificates, which can be redeemed for a dozen glazed doughnuts at any Krispy Kreme store.
3. Partnership cards work much like doughnut certificates but offer a free dozen glazed doughnuts with the purchase of another dozen of their choice. This is limited to participating stores, however.
4. In some markets, Krispy Kreme offers 12 oz. bags of their Signature Coffees as a product for non-profits to sell. This is the perfect complement to the doughnut sales.
Though not as popular as some fundraisers, sometimes being a little different makes all the difference.